Challenge

Mcdonald workes with hot video game characters - King Glory, promoting new seasons’ hamburgers and snacks and improving the brand image.

Solution

Converting video games players into real consumers, capturing potential consumers.

Result

Taking full advantage of social media resources,making conflict topics and enriching contents, increasing diversity. Not only making special meal, but also promote accessories,stores,equipments and discount news. Buying your interests, eating your interests and enjoying happiness.