Challenge

The campaign was required to tightly fit The Rap of China, and to find a suitable entry point which combined the brand/product with the hip-hop show, during which, it was used as the main communication channel for information both online and offline。

Solution

  Used Kris Wu’s spokesman image and the wide attention he generates to create hip-hop songs with contestants.

Result

Hip-hop songs were created for the brand to gain the attention of fans. During the campaign, the use of Baidu Search and Weibo Search reached the peak for the year.